Sep 8, 2010

UNTIL just a few years ago, looking for a job was a relatively straightforward process. Write a résumé. Scour job sites or the classifieds. Submit an application for listings that seem appropriate. Reach out to recruiters. Then, wait. “It doesn’t work that way at all anymore,” said Nancy Halverson, senior vice president for learning and talent...

Sep 7, 2010

Virgin America‘s marketing ploy recently reported on the SMS Blog went over wildly with social media users. Their two-for-one airline fare special combined with Loopt’s check-in promotion featuring a taco truck was the ideal sweet spot for success. Users could either check in at the Los Angeles or the San Francisco airport using Loopt Star and the...

Sep 2, 2010

Case Study: Emory University Blue Pig Campaign A great example of how to integrate social media through fundraising is the Emory University Blue Pig Campaign. The campaign, now in its third year, is focused on improving undergraduate donations to Emory University’s Annual Fund. The university relied mostly on Facebook and Twitter for outreach to Emory students...

Aug 31, 2010

Virgin America has fully embraced social media and recognized the power it holds. It has used social media to share exciting news with followers while also interacting with their consumers. Their Twitter feed includes great fare updates and news about sponsored events. Even the band Filter’s Robert Patterson tweeted about their recent music festival...

Aug 27, 2010

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...