Aug 27, 2010

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...

Aug 25, 2010

When Chase Carter, of the Oklahoma State University Alumni Association, began working for the Alumni Association as an intern two years ago, OSU’s social media presence was nearly non-existent.  Chase and a fellow intern used social media on a personal level and knew the majority of the student body did as well.  With the approval from the rest of the fairly...

Aug 19, 2010

Marco Masoni is a lawyer turned educator who co-founded Einztein.com to address the related problems of searching for good online courses and real-time coursework interaction. Marshall McLuhan’s classic expression “ the medium is the message” hasn’t lost its luster yet, as entrepreneurs and designers re-invent products and services for the web,...

Aug 16, 2010

Facebook emerged as a social media platform that connects people. Quickly, we began to see how powerful social media can be and businesses rapidly developed social media marketing plans. Now, Facebook serves more than just people. It serves businesses by providing them with an interactive platform where they can engage the audience in communication and...

Aug 5, 2010

Thanks to Greg Block, Director of Media Relations and New Media at SDSU, for this great post! A couple months ago I wrote  about my top 5 universities using new media. I’m always on the look out for innovative ideas, programs, campaigns, events and even stunts. There are so many platforms and technologies out there we can all use, and none is more...