Aug 25, 2010

When Chase Carter, of the Oklahoma State University Alumni Association, began working for the Alumni Association as an intern two years ago, OSU’s social media presence was nearly non-existent.  Chase and a fellow intern used social media on a personal level and knew the majority of the student body did as well.  With the approval from the rest of the fairly...

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The purpose of a business is to create customers who create customers. Whatever business you’re in, whoever you do business with, the puck of relevant conversations about your brand – reviews, feedback, stories, suggestions, ideas, complaints, inquiries, cries for help – have shifted into social mediums. Continuing to rely on traditional phone, web and...

Jul 29, 2010

How can you best leverage the rapidly changing world of social media and digital communications to leap frog competitors, reduce marketing costs, find new clients and improve customer relations? Our BlueSky sessions take you off into a world without boundaries and help to re-imagine your business in a whole new light. Over the course of this highly...

Why did a recent Facebook virus requiring users to join a group (and, in doing so, contract a spamming bug) have such devastating success? The promise to reveal ”the status update that got a highschool [sic] student REJECTED from Harvard!” must have struck a chord. Though the page was a hoax, the response it earned reflects a growing...