Sep 8, 2010

UNTIL just a few years ago, looking for a job was a relatively straightforward process. Write a résumé. Scour job sites or the classifieds. Submit an application for listings that seem appropriate. Reach out to recruiters. Then, wait. “It doesn’t work that way at all anymore,” said Nancy Halverson, senior vice president for learning and talent...

Aug 18, 2010

Training Alumni To Use Social Media Of course, for many alumni social media is still brand new. To help its alumni learn how to utilize social media tools, MSU’s Alumni Career Services office gives tutorials and presentations on how to use social media for a plethora of purposes. Isbell from MSU said the office has done some 25 presentations, engaging...

Aug 5, 2010

Thanks to Greg Block, Director of Media Relations and New Media at SDSU, for this great post! A couple months ago I wrote  about my top 5 universities using new media. I’m always on the look out for innovative ideas, programs, campaigns, events and even stunts. There are so many platforms and technologies out there we can all use, and none is more...

Jul 29, 2010

People are talking about you—your company, your products, your people – and with modern, digital communications tools, they’re publishing their thoughts to a worldwide audience. They write on blogs and in online communities, and they share pictures and videos on popular sites, such as MySpace and YouTube. Paying attention to these online...

The purpose of a business is to create customers who create customers. Whatever business you’re in, whoever you do business with, the puck of relevant conversations about your brand – reviews, feedback, stories, suggestions, ideas, complaints, inquiries, cries for help – have shifted into social mediums. Continuing to rely on traditional phone, web and...