A common misconception many people seem to have about social media platforms, such as Facebook, Twitter, and MySpace is that they are composed primarily of teenagers…
This idea couldn’t be more wrong.
In fact, according an article by the New York Times, only 11% of Twitter users, 9% of Facebook users, and 14% of MySpace users are between the ages of 12 and 17. That means over 75% of individuals using social media are adults. Wow!
So what does this all mean? Well, for one thing it shows that social media is not just a passing fad. If nearly all age groups are using it, the likelihood that people will just move onto “the next best thing” is very slim.
The statistics also indicate how beneficial social media can be for businesses. If companies originally thought that getting involved would only be a means to reach the target audience of teenagers, they know better now. This finding gives businesses endless opportunities to enhance their marketing tactics and appeal to whatever age group their hearts desire.
Case-in-point: Social Media is NOT just for the younger audience- so embrace it!