Foursquare, a wildly successful social media networking application, has unique benefits that set it apart from other location-based apps. Not only can users check-in at their favorite bar, restaurant, museum, etc., they can see who else has checked-in at the same location as well as surrounding locations. They can read tips left behind by those that previously...
Foursquare: Check-In Here (Part 1)
Foursquare used to be just a child’s game for the playground. All one needed was a dodge ball and four people. Now the square has expanded globally and there is no longer a limit on how many people can play at one time. Foursquare has accelerated location-based applications. But is it more than just a social media network? Mashable’s article, “Is...
Social Media Creates an Increased Need for Accuracy and a PR Crisis (Part 2)
Aside from damaging brands and reputations, social media presents a threat to innocent bystanders. Social media’s unique opportunities for sharing information can be a huge issue when the information being shared is false. For example, the oil spill and BP’s biggest blunder are creating masses of false information to be shared via social media regarding the...
Social Media Creates an Increased Need for Accuracy and a PR Crisis (Part 1)
Social media began as a way of connection users worldwide. Then it became more of a pop culture wave swallowing everyone. Users could follow and fan their favorite celebrities, companies, products, and everything else they wanted to. Sadly, people are not always as honest as they should be. Facebook pages have seen issues of misrepresentation of information and...
Branding via YouTube
From Mashable: There was a time when YouTube () was considered a wild-wild west of content — a place where marketers shied away from uploading their commercials, let alone building a branded channel. But these days, YouTube has become more mini-van than stagecoach. From Toyota Sienna’s high-profile television commercials urging consumers to visit their...
Protect your Social Media accounts from phishing.
This article from Mashable discusses the newest phishing attack making the rounds on Twitter. With metric tools and applications that require logging in to connect with Twitter, it’s increasingly difficult to judge which links are beneficial and which are hacks. A couple of things to keep in mind: 1. If it doesn’t specifically tell you the...