Aug 31, 2010
Virgin America has fully embraced social media and recognized the power it holds. It has used social media to share exciting news with followers while also interacting with their consumers. Their Twitter feed includes great fare updates and news about sponsored events. Even the band Filter’s Robert Patterson tweeted about their recent music festival...
Aug 27, 2010
Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...
Jul 30, 2010
When Old Spice signed Isaiah Mustafa as their new Old Spice spokesman and put together a creatively humorous advertisement, they probably didn’t realize they would be starting down a path of viral success due to social media. The “Smell like a man, man” campaign debuted in February with its television ads. Soon after, they were posted on...
Jul 15, 2010
Haul videos are a new viral phenomenon created by Gen Y girls and generally posted on YouTube. They recently made headlines when JC Penny announced their integration of haul videos into their market efforts. What is a “haul” video? “Haul” videos are videos of Gen Y girls or guys who go on a shopping spree, “haul” their...
Foursquare, a wildly successful social media networking application, has unique benefits that set it apart from other location-based apps. Not only can users check-in at their favorite bar, restaurant, museum, etc., they can see who else has checked-in at the same location as well as surrounding locations. They can read tips left behind by those that previously...
What are blogs? How are colleges using them? How can you use them? This only one of the topics covered in Social Marketing for Colleges & Universities, co-written by Lauren Candito & Paul Lewis. Here’s an excerpt from the book scheduled to be published in the second half of 2010. Higher Education Blogs Blogs are a form of online journal. They...