What are blogs?  How are colleges using them?  How can you use them? This only one of the topics covered in Social Marketing for Colleges & Universities, co-written by Lauren Candito & Paul Lewis. Here’s an excerpt from the book scheduled to be published in the second half of 2010. Higher Education Blogs Blogs are a form of online journal. They...

As much as we love social media at Social Media Solutions, it’s important to understand that social media by itself is not a be-all, end-all solution. It’s a valuable tool to work into a bigger picture marketing plan. That’s why integrating social media into other marketing and public relations activities is so important. When you come up with a...

Here is Social Media Solutions’ Lauren Candito on Fox Orlando 35 News talking about how Facebook can enhance your...

I was pretty excited to finally see the newest Facebook layout appear on my homepage this afternoon. Here’s a step by step of how it went for me. Minute 1: “Hooray, it’s here!” Emphasized search, specific dashboards, categorized sections – so far so good. But wait, what’s this? I can’t set my news feed to “Status Updates” anymore. That’s...

In the last session of the SES NY event, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results. This session used real-life examples to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts. Topics included: PPC, SEO, landing page...

Below is a great post from James Shiner, from GeekEstate, on integrating Facebook into your Real Estate Strategy. Facebook is a phenomenon used by hundreds of millions of users worldwide. According to Facebook.com / comScore — Facebook has over 110 million active users, is the 4th most-trafficked website in the world, and is the most-trafficked social media...