Ning’s new COO announced today that Ning will make some major layoffs and phase out free accounts. Ning allows uses to create online social communities and is popular among small businesses and niche markets. Ning premium accounts currently start as low as $10, but there is speculation as to whether that pricing will change over the next 2 weeks. If...
What does Twitter advertising mean for you?
After months of anticipation and some very frustrated SXSWers, Twitter has finally debuted part of their revenue plan – paid advertising. You may have noticed “promoted tweets” at the top of your searches. Here’s an article from Mashable about what this new Twitter function means for businesses. By now, everyone has heard about...
How much is a Facebook fan worth?
This article from AdWeek breaks it down. Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans? Social media specialist Vitrue, which aids brands in building their customer bases on social networks, tried to put a media value on such...
Events enhance online communites. Here’s why:
Events & social media work well together, and Mashable wants you to know why. Katie Morse is a Community Manager at Radian6, the social media monitoring and engagement platform. She blogs at Candid Katie and is @misskatiemo on Twitter. In my role as a Community Manager, I talk to a lot of people online as I work through my day. Whether it’s responding to a...
The 5 types of people your brand will encounter online
Fast Company posted this article today highlighting the 5 types of people your brand will encounter with social media. Know Your 5 or Social Media Might Eat You Alive BY FC Expert Blogger Eric GrovesToday This blog is written by a member of our expert blogging community and expresses that expert’s views alone. With millions of people...
Are consumers more likely to buy from you?
Sometimes when companies are considering social media marketing, the question becomes, “What would happen if we did this?” A recently study from Chadwick Martin Bailey leads to a different question – What would happen if you didn’t? The study shows 50% of Facebook fans and Twitter followers are more likely to buy or recommend brands...