The Atlantic published an article today that covers 5 of the most publicized social media disasters from major brands. There’s a lot to be learned from their mistakes. Pop quiz for all of you hotshot social media mavens: Your client’s Facebook fan page is overrun by angry protesters. What do you do? That’s the situation Nestlé found...
Small businesses speak out about social media success
Mashable & Gist have teamed up for the “Real Results” blog series. This post focuses on how small businesses are using social media successfully. The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key...
Tips for location-based marketing
It’s not secret that location-based marketing is a big deal for businesses! Here are 9 tips from Mashable that you need to know. Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical...
Social media for small business
Here’s an interesting articles from Mashable: The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. The data comes straight from the university’s third installment to its Small...
Social Media in the Classroom
Social Media Club folks are big supporters of social media in education. On Friday, a Social Media Club member blogged about an event they attended that discussed social media’s use in the classroom. Some interesting things were discussed. Here’s the post. On Friday, Feb 19, I attended the Georgetown University-hosted event,...
Surprising social media stats
Here’s an article on some recent social media stats that just might surprise you. The December 2009 data from comScore (SCOR) were released Tuesday, and the results for the social media sector are nothing short of staggering. Fifty-four percent (112 million) of the 205 million-strong U.S. internet-user population are on Facebook, with 27% (57 million)...