To continue on yesterday’s topic of social media & higher education, here’s an interesting article from Mashable about the latest trends for teens in social media. For higher education marketers, these trends are important when promoting your school to potential undergraduate applicants. While blogs and Twitter are great ways to keep up with...
Social Media populated by teenagers? Think again.
A common misconception many people seem to have about social media platforms, such as Facebook, Twitter, and MySpace is that they are composed primarily of teenagers… This idea couldn’t be more wrong. In fact, according an article by the New York Times, only 11% of Twitter users, 9% of Facebook users, and 14% of MySpace users are between the ages of...
Why Now Is Not a Good Time to Slash Your Market Research Budget
The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their media spending this year. For many, those cuts will lead to a commensurate drop in market research...
8 Ways to Boost Your SEM Results!
In the last session of the SES NY event, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results. This session used real-life examples to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts. Topics included: PPC, SEO, landing page...
The 4 C’s of Social Media
When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social media. ...
Training & Industry Events…What is the value for you?
Seth Godin wrote a great post a few days back, talking about a new way to approach every meeting and conference you attend. His new mantra “Why am I here?” is explained below…. This is a simple mantra that is going to change the way you attend every meeting and every conference for the rest of your life. You probably don’t have to be there. No gun...