Sep 3, 2010
Facebook is concerned that a start-up social network for teachers with the word “book” in its title is infringing on its own trademarks, CNET reports. The company on Aug. 25 filed a complaint in a California district court against Teachbook, a networking site geared toward teachers. Claiming that Teachbook is “riding on the coattails of the fame and...
Sep 2, 2010
Case Study: Emory University Blue Pig Campaign A great example of how to integrate social media through fundraising is the Emory University Blue Pig Campaign. The campaign, now in its third year, is focused on improving undergraduate donations to Emory University’s Annual Fund. The university relied mostly on Facebook and Twitter for outreach to Emory students...
Aug 31, 2010
Via The New York Times: When I’m not blogging away about technology for the Bits Blog, I’m also an adjunct professor at New York University in the Interactive Telecommunications Program. The program is a technology-focused graduate course, so it came as no surprise when four of my students walked into class in early April with fancy new Apple iPads in...
Aug 25, 2010
When Chase Carter, of the Oklahoma State University Alumni Association, began working for the Alumni Association as an intern two years ago, OSU’s social media presence was nearly non-existent. Chase and a fellow intern used social media on a personal level and knew the majority of the student body did as well. With the approval from the rest of the fairly...
Aug 24, 2010
Those obnoxious Facebook users who collect friends like stamps and post a status update every other minute are more likely to stick it through college than less active users, a recent study suggests. A study led by Abilene Christian University followed the Facebook profiles of 375 first-semester freshman students for nine months to examine how Facebook activity...
Aug 23, 2010
LOS ANGELES (Reuters Life!) – Heading to a new university for Fall 2010 and want advice from other students? Looking for housing, textbooks, knowledge about a professor or class, or simply a ticket to the weekend’s big game? Technology companies and your school may have answers on your computer or mobile phone, and it won’t cost a thing — at...