Today, June 30th, has officially been dubbed Social Media Day as a way of paying tribute to how social media has revolutionized the way that we communicate with each other. Today is the day we recognize how much social media has impacted our lives and reflect on how we as individuals use social media every day. In celebration of today, social media users can...
Social Media Provides Real Time Brand Management
Recently, Ann Taylor’s LOFT brand updated new additions to its collection via its Facebook page (from Mashable). These items were photographed on models and then posted to its online click-and-buy Facebook catalog. This seems like business as usual, right? The Facebook fans did not think so. Immediately, consumers began to express their opinions via social...
How YouTube is Finding America’s Biggest Stars
Mashable’s recent post, “The Next Food Network Star Could Come From YouTube” explains how producers of the show are asking contestant candidates to submit video entires via YouTube. The winning selection will be given the opportunity for a one-on-one interview with Food Network executives. This type of casting reflects the way YouTube and...
Foursquare: Check-In Here (Part 2)
Foursquare, a wildly successful social media networking application, has unique benefits that set it apart from other location-based apps. Not only can users check-in at their favorite bar, restaurant, museum, etc., they can see who else has checked-in at the same location as well as surrounding locations. They can read tips left behind by those that previously...
Foursquare: Check-In Here (Part 1)
Foursquare used to be just a child’s game for the playground. All one needed was a dodge ball and four people. Now the square has expanded globally and there is no longer a limit on how many people can play at one time. Foursquare has accelerated location-based applications. But is it more than just a social media network? Mashable’s article, “Is...
Social Media Creates an Increased Need for Accuracy and a PR Crisis (Part 2)
Aside from damaging brands and reputations, social media presents a threat to innocent bystanders. Social media’s unique opportunities for sharing information can be a huge issue when the information being shared is false. For example, the oil spill and BP’s biggest blunder are creating masses of false information to be shared via social media regarding the...