Social Media Creates an Increased Need for Accuracy and a PR Crisis (Part 1)

Social media began as a way of connection users worldwide. Then it became more of a pop culture wave swallowing everyone. Users could follow and fan their favorite celebrities, companies, products, and everything else they wanted to. Sadly, people are not always as honest as they should be. Facebook pages have seen issues of misrepresentation of information and...

Another great social media video!

You know I love these.   Social Media Revolution 2 (Refresh)

Branding via YouTube

From Mashable: There was a time when YouTube () was considered a wild-wild west of content — a place where marketers shied away from uploading their commercials, let alone building a branded channel. But these days, YouTube has become more mini-van than stagecoach. From Toyota Sienna’s high-profile television commercials urging consumers to visit their...

10 DOs & DON’Ts for job-related activities on your personal SM site

  In case you missed the 2009 Careerbuilder survey, 45% of employers screen job candidates through social media.  But don’t assume you’re safe to post whatever you want after getting a job.  Companies are monitoring their brands online, and they can and will fire you if you speak poorly about their brand. Here’s a brief overview of definite...

What does Twitter advertising mean for you?

After months of anticipation and some very frustrated SXSWers, Twitter has finally debuted part of their revenue plan – paid advertising.  You may have noticed “promoted tweets” at the top of your searches.  Here’s an article from Mashable about what this new Twitter function means for businesses. By now, everyone has heard about...

How much is a Facebook fan worth?

This article from AdWeek breaks it down. Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans? Social media specialist Vitrue, which aids brands in building their customer bases on social networks, tried to put a media value on such...

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