I was pretty excited to finally see the newest Facebook layout appear on my homepage this afternoon. Here’s a step by step of how it went for me. Minute 1: “Hooray, it’s here!” Emphasized search, specific dashboards, categorized sections – so far so good. But wait, what’s this? I can’t set my news feed to “Status Updates” anymore. That’s...
Google moves into Twitter territory with new social status stream
The Wall Street Journal announced Google may introduce social features as soon as this week. In Twitter-esque fashion. Google’s newest feature would let users view a stream of status updates from their online connections. The WSJ’s sources said this may launch as soon as this week. Google eventually plans to incorporate YouTube and Picasa into the...
Twitter & Blogging aren’t the best ways to reach teens online
To continue on yesterday’s topic of social media & higher education, here’s an interesting article from Mashable about the latest trends for teens in social media. For higher education marketers, these trends are important when promoting your school to potential undergraduate applicants. While blogs and Twitter are great ways to keep up with...
How the top 4 US colleges use social media
The top colleges in the US aren’t shying away from social media. Whether Facebook, YouTube, Twitter, Flickr, or blogs, colleges are using social media to recruit new students, interact with alumni, inform parents, and to showcase their university to the world. The list below represents the top 4 colleges in the US. Take a look at how they’re...
Pepsi chooses social media over Super Bowl: Is it working?
Back in December, Pepsi shocked news outlets by abandoning a 23-year tradition of placing Super Bowl ads in exchange for giving away over $20 million in a social media campaign. Voting has officially started for Pepsi’s “Refresh Everything” campaign, which rewards its virtual audience with between $5,000 and $250,000 for individuals,...
Some things don’t change. (8 marketing basics still relevant to social media)
“Emerging media” can be a scary term to some brands. To some, it signifies something new and wild that requires breaking through communications barriers and demands time and attention without the tried-and-true guidelines provided by traditional marketing. One of my most memorable college professors refused to discuss much relating to online...