Watch what you tweet. That’s the message tennis authorities are delivering as the U.S. Open gets set to start Monday, telling players and their entourages to be careful about what they post on the social networking site Twitter. Signs are being posted in the players’ lounge, locker rooms and referee’s office at the USTA Billie Jean King...
Why Now Is Not a Good Time to Slash Your Market Research Budget
The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their media spending this year. For many, those cuts will lead to a commensurate drop in market research...
How to Be More Productive With Your Tweets
Jennifer Van Grove, associate editor of Mashable, recently posted an article on “How to Get the Most Out of Status Updates” for microblog services like Twitter. Here are some highlights… Some studies show that 11 percent of online adults are using status updates, but if you think about the history of the status message and its roots in instant messaging,...
How to Reach Gen Y on Social Networks
Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. These researchers asked a group of Gen Y’s if they notice ads at all when...
10 Ways to Boost the Value of Your Blog
Branding Strategies: 10 Ways to Boost the Value of Your Blog Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog. Here are some great points from Chris. This past year was a tough one for corporate blogging, especially considering...