In the last session of the SES NY event, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results. This session used real-life examples to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts. Topics included: PPC, SEO, landing page...
The 4 C’s of Social Media
When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social media. ...
Social Media Metrics: A Master List
Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe’s blog “The Social Organization.” Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments & Trackbacks Tags/Ratings/Rankings Time spent on site Contributors Active...
Intergrating Facebook Into Your Real Estate Marketing
Below is a great post from James Shiner, from GeekEstate, on integrating Facebook into your Real Estate Strategy. Facebook is a phenomenon used by hundreds of millions of users worldwide. According to Facebook.com / comScore — Facebook has over 110 million active users, is the 4th most-trafficked website in the world, and is the most-trafficked social media...
Twitter for Real Estate?
Below is a great post from Daniel Rothamel, Real Estate Agent, on how agents can use Twitter to increase their business and market their services. For those of you who are thinking, “Twitter? Really? Twitter? You can’t be serious.,” you may want to take a second and go back to the intro post and check out what I had to say there. I’ll repeat some of...