As much as we love social media at Social Media Solutions, it’s important to understand that social media by itself is not a be-all, end-all solution. It’s a valuable tool to work into a bigger picture marketing plan. That’s why integrating social media into other marketing and public relations activities is so important. When you come up with a...

Now that the Southwest/Kevin Smith has calmed down a little, I want to take a minute to discuss how Southwest handled it, which was superbly. Let’s look at some core principles of social media and how they played into the Southwest/Silent Bob Showdown of 2010. Transparency Could this situation be any more transparent?  (If you’re a Friends fan, I...

There’s a LOT going on in the social media world, and trying to keep up with it all can sometimes be overwhelming.  Mashable offers some great tips on how to balance your social media activities. Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living...

Here is Social Media Solutions’ Lauren Candito on Fox Orlando 35 News talking about how Facebook can enhance your...

If you’re a blogger, you know that on some days you just don’t feel inspired.  You may read a hundred difficult interesting articles, scan another hundred recent Tweets, or ask yourself ‘What would I want to read?”  And yet… nothing. So what do you do on those days?   Bloggers owe their audience 3 major things:  consistency,...