One of the most challenging questions for brands newly involved in social media is: How do I know it’s working? Here are a few simple ideas to help you keep track of how things are going. Set goals. Why are you using social media? What do you want to accomplish? Maybe you want more people to be aware of your brand, or perhaps you want evidence of...
The 5 types of people your brand will encounter online
Fast Company posted this article today highlighting the 5 types of people your brand will encounter with social media. Know Your 5 or Social Media Might Eat You Alive BY FC Expert Blogger Eric GrovesToday This blog is written by a member of our expert blogging community and expresses that expert’s views alone. With millions of people...
Are consumers more likely to buy from you?
Sometimes when companies are considering social media marketing, the question becomes, “What would happen if we did this?” A recently study from Chadwick Martin Bailey leads to a different question – What would happen if you didn’t? The study shows 50% of Facebook fans and Twitter followers are more likely to buy or recommend brands...
These brands got it wrong…Learn from their mistakes.
The Atlantic published an article today that covers 5 of the most publicized social media disasters from major brands. There’s a lot to be learned from their mistakes. Pop quiz for all of you hotshot social media mavens: Your client’s Facebook fan page is overrun by angry protesters. What do you do? That’s the situation Nestlé found...
Protect your brand from cyber attacks.
Washington Technology wrote an article today about the threat of cyber attacks brought about by social media. If you’ve been on Twitter or Facebook lately, you may have noticed or even been victim of phishing or malicious links such as the “Is this you?” that flew around Twitter or the “Funniest YouTube video!” currently going...