Miss today’s SXSW Social Media Marketing workshop? No worries. The Twittersphere’s got you covered. The bolded tweets below came straight from those lucky enough to attend to the very popular presentation. Many thanks to SuziDafnis (where most of the below tweets came from), JohnBoyle, prwoman1, mksmither, and joshunfried for sharing their...
Some things don’t change. (8 marketing basics still relevant to social media)
“Emerging media” can be a scary term to some brands. To some, it signifies something new and wild that requires breaking through communications barriers and demands time and attention without the tried-and-true guidelines provided by traditional marketing. One of my most memorable college professors refused to discuss much relating to online...
Audience or Community?
Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community. Enjoy! The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the same thing. When we say...