Recently, Ann Taylor’s LOFT brand updated new additions to its collection via its Facebook page (from Mashable). These items were photographed on models and then posted to its online click-and-buy Facebook catalog. This seems like business as usual, right? The Facebook fans did not think so. Immediately, consumers began to express their opinions via social...

Foursquare used to be just a child’s game for the playground. All one needed was a dodge ball and four people. Now the square has expanded globally and there is no longer a limit on how many people can play at one time. Foursquare has accelerated location-based applications. But is it more than just a social media network? Mashable’s article, “Is...

Below is a great post from James Shiner, from GeekEstate, on integrating Facebook into your Real Estate Strategy. Facebook is a phenomenon used by hundreds of millions of users worldwide. According to Facebook.com / comScore — Facebook has over 110 million active users, is the 4th most-trafficked website in the world, and is the most-trafficked social media...

Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry.  Enjoy! Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to only 8 percent in 2001. I’m sure...

Here is a great piece from the book, “The New Rules of Marketing and PR” by David Meerman Scott, where he uses an example to illustrate how using great content brands a resource and helps the organization succeed, achieve goals like adding revenue, gaining donations and generating sales. “The Concrete Network (www.concretenetwork.com) provides...