Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. These researchers asked a group of Gen Y’s if they notice ads at all when...

Below is a great post from James Shiner, from GeekEstate, on integrating Facebook into your Real Estate Strategy. Facebook is a phenomenon used by hundreds of millions of users worldwide. According to Facebook.com / comScore — Facebook has over 110 million active users, is the 4th most-trafficked website in the world, and is the most-trafficked social media...

I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well.  Enjoy! A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom I thought were a fit, I would let them know about the...

Lee Odden recently published a great list of 50 Ways to Fail on Twitter… What would you add? While I don’t have a million followers, or even 100,000, I’ve found out that for my purposes, quality is the key and the 13k or so followers I am lucky to be associated with are appreciated a lot more. Being strategically useful and helpful builds trust,...