Aside from damaging brands and reputations, social media presents a threat to innocent bystanders. Social media’s unique opportunities for sharing information can be a huge issue when the information being shared is false. For example, the oil spill and BP’s biggest blunder are creating masses of false information to be shared via social media regarding the...
Social Media Creates an Increased Need for Accuracy and a PR Crisis (Part 1)
Social media began as a way of connection users worldwide. Then it became more of a pop culture wave swallowing everyone. Users could follow and fan their favorite celebrities, companies, products, and everything else they wanted to. Sadly, people are not always as honest as they should be. Facebook pages have seen issues of misrepresentation of information and...
Are consumers more likely to buy from you?
Sometimes when companies are considering social media marketing, the question becomes, “What would happen if we did this?” A recently study from Chadwick Martin Bailey leads to a different question – What would happen if you didn’t? The study shows 50% of Facebook fans and Twitter followers are more likely to buy or recommend brands...
How to Reach Gen Y on Social Networks
Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. These researchers asked a group of Gen Y’s if they notice ads at all when...
19 Presence Management Chores You COULD Do Every Day
Here is a great post from Chris Brogan, listing 19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the farm. Here are seven particular...