Jul 30, 2010

When Old Spice signed Isaiah Mustafa as their new Old Spice spokesman and put together a creatively humorous advertisement, they probably didn’t realize they would be starting down a path of viral success due to social media. The “Smell like a man, man” campaign debuted in February with its television ads. Soon after, they were posted on...

1. Relationship Building Social media platforms provide users with a quick and easy way to stay connected to those already in their network. We can easily write a quick wall post on an old college roommate’s Facebook or send a tweet at our followers on Twitter sharing our thoughts. We can easily feel connected to people we may not see every day, all by typing...

Mashable’s recent post, “The Next Food Network Star Could Come From YouTube” explains how producers of the show are asking contestant candidates to submit video entires via YouTube. The winning selection will be given the opportunity for a one-on-one interview with Food Network executives. This type of casting reflects the way YouTube and...

Foursquare, a wildly successful social media networking application, has unique benefits that set it apart from other location-based apps. Not only can users check-in at their favorite bar, restaurant, museum, etc., they can see who else has checked-in at the same location as well as surrounding locations. They can read tips left behind by those that previously...

Social media began as a way of connection users worldwide. Then it became more of a pop culture wave swallowing everyone. Users could follow and fan their favorite celebrities, companies, products, and everything else they wanted to. Sadly, people are not always as honest as they should be. Facebook pages have seen issues of misrepresentation of information and...