Aug 31, 2010

Virgin America has fully embraced social media and recognized the power it holds. It has used social media to share exciting news with followers while also interacting with their consumers. Their Twitter feed includes great fare updates and news about sponsored events. Even the band Filter’s Robert Patterson tweeted about their recent music festival...

Back in December, Pepsi shocked news outlets by abandoning a 23-year tradition of placing Super Bowl ads in exchange for giving away over $20 million in a social media campaign.  Voting has officially started for Pepsi’s “Refresh Everything” campaign, which rewards its virtual audience with between $5,000 and $250,000 for individuals,...

Business Metrics: Hard Metrics vs Soft Metrics Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue...