Here is Social Media Solutions’ Lauren Candito on Fox Orlando 35 News talking about how Facebook can enhance your...
Social Media Guide for Politicians
Social Media is an evolutionary development that has transformed the way that individuals, organizations and political campaigns are able to communicate. The 2008 US elections were a defining moment for the use of social media in politics. As opposed to previous decades where the primary methods of human contact included in-person dialogue, phone calls, and (in...
Top Questions I Get Asked About Social Media
Five questions companies ask about social media: (Responses by Jeremiah Owyang) What is Social Media? For many folks, corporations, the question to answer was “What is a BloB”. Blogging was the primary tool that we saw in the marketplace, for some, it wasn’t taken seriously, for the savvy, they quickly adopted. We saw scare tactics from the threatened...
How to Be More Productive With Your Tweets
Jennifer Van Grove, associate editor of Mashable, recently posted an article on “How to Get the Most Out of Status Updates” for microblog services like Twitter. Here are some highlights… Some studies show that 11 percent of online adults are using status updates, but if you think about the history of the status message and its roots in instant messaging,...
How to Reach Gen Y on Social Networks
Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. These researchers asked a group of Gen Y’s if they notice ads at all when...