Sep 8, 2010

UNTIL just a few years ago, looking for a job was a relatively straightforward process. Write a résumé. Scour job sites or the classifieds. Submit an application for listings that seem appropriate. Reach out to recruiters. Then, wait. “It doesn’t work that way at all anymore,” said Nancy Halverson, senior vice president for learning and talent...

Sep 3, 2010

Facebook is concerned that a start-up social network for teachers with the word “book” in its title is infringing on its own trademarks, CNET reports. The company on Aug. 25 filed a complaint in a California district court against Teachbook, a networking site geared toward teachers. Claiming that Teachbook is “riding on the coattails of the fame and...

Sep 2, 2010

Case Study: Emory University Blue Pig Campaign A great example of how to integrate social media through fundraising is the Emory University Blue Pig Campaign. The campaign, now in its third year, is focused on improving undergraduate donations to Emory University’s Annual Fund. The university relied mostly on Facebook and Twitter for outreach to Emory students...

Aug 27, 2010

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...

Aug 26, 2010

Tune in tonight at 10PM EST on Fox 35 WOFL to see Lauren Candito talk about a teacher who got fired for complaining about her job via Facebook. Learn more about the story here! A Cohasset, MA teacher, Dr. June Talvitie-Siple, learned a hard lesson this week. She was forced to resign over her comments spiraling from her Facebook profile. The math and science...