As much as we love social media at Social Media Solutions, it’s important to understand that social media by itself is not a be-all, end-all solution. It’s a valuable tool to work into a bigger picture marketing plan. That’s why integrating social media into other marketing and public relations activities is so important. When you come up with a...

“Emerging media” can be a scary term to some brands.  To some, it signifies something new and wild that requires breaking through communications barriers and demands time and attention without the tried-and-true guidelines provided by traditional marketing. One of my most memorable college professors refused to discuss much relating to online...