Foursquare, a wildly successful social media networking application, has unique benefits that set it apart from other location-based apps. Not only can users check-in at their favorite bar, restaurant, museum, etc., they can see who else has checked-in at the same location as well as surrounding locations. They can read tips left behind by those that previously...

The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their media spending this year. For many, those cuts will lead to a commensurate drop in market research...

Branding Strategies: 10 Ways to Boost the Value of Your Blog Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog.  Here are some great points from Chris. This past year was a tough one for corporate blogging, especially considering...

When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social media. ...

Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry.  Enjoy! Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to only 8 percent in 2001. I’m sure...