Sep 7, 2010

Virgin America‘s marketing ploy recently reported on the SMS Blog went over wildly with social media users. Their two-for-one airline fare special combined with Loopt’s check-in promotion featuring a taco truck was the ideal sweet spot for success. Users could either check in at the Los Angeles or the San Francisco airport using Loopt Star and the...

Aug 27, 2010

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...

Aside from damaging brands and reputations, social media presents a threat to innocent bystanders. Social media’s unique opportunities for sharing information can be a huge issue when the information being shared is false. For example, the oil spill and BP’s biggest blunder are creating masses of false information to be shared via social media regarding the...

Social media began as a way of connection users worldwide. Then it became more of a pop culture wave swallowing everyone. Users could follow and fan their favorite celebrities, companies, products, and everything else they wanted to. Sadly, people are not always as honest as they should be. Facebook pages have seen issues of misrepresentation of information and...

As much as we love social media at Social Media Solutions, it’s important to understand that social media by itself is not a be-all, end-all solution. It’s a valuable tool to work into a bigger picture marketing plan. That’s why integrating social media into other marketing and public relations activities is so important. When you come up with a...