Mashable’s recent post, “The Next Food Network Star Could Come From YouTube” explains how producers of the show are asking contestant candidates to submit video entires via YouTube. The winning selection will be given the opportunity for a one-on-one interview with Food Network executives. This type of casting reflects the way YouTube and...
Why Now Is Not a Good Time to Slash Your Market Research Budget
The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their media spending this year. For many, those cuts will lead to a commensurate drop in market research...
10 Ways to Boost the Value of Your Blog
Branding Strategies: 10 Ways to Boost the Value of Your Blog Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog. Here are some great points from Chris. This past year was a tough one for corporate blogging, especially considering...
19 Presence Management Chores You COULD Do Every Day
Here is a great post from Chris Brogan, listing 19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the farm. Here are seven particular...