Aug 5, 2010

Thanks to Greg Block, Director of Media Relations and New Media at SDSU, for this great post! A couple months ago I wrote  about my top 5 universities using new media. I’m always on the look out for innovative ideas, programs, campaigns, events and even stunts. There are so many platforms and technologies out there we can all use, and none is more...

If you haven’t seen he commercial yet, Nationwide just released a new iphone app for their insurance customers.  Here is a great example of a company developing an app to really add value to their customer’s lives. [youtube=http://www.youtube.com/watch?v=L3UlbP158hE&hl=en&fs=1&] If you are thinking about developing an iphone app, make...

Below is a blog post from Richard Ponser, contemplating the future of print newspapers. “Newspaper ad revenues fell by almost 8 percent in 2007, a surprising drop in a non-recession year (the current economic downturn began in the late fall of that year), and by almost 23 percent the following year, and accelerated this year. In the first quarter of 2009...

Charlene Li just released a study that correlates consumer brand engagement in social media and financial performance and the results tell a unique story. In a nutshell, the more “authentic” participation by a brand in social media, the higher their revenue gain. This is huge news, especially for brands who are struggling to get buy in from senior...