@Earlybird is Twitter’s newest advertising offering, where brands can offer time-sensitive deals to Twitter users who opt-in by following the @earlybird account. While there were some reservations about Twitter’s other paid advertising attempts, such as promoted Tweets and trending topics, most people are excited about this new approach. By creating an...
Google moves into Twitter territory with new social status stream
The Wall Street Journal announced Google may introduce social features as soon as this week. In Twitter-esque fashion. Google’s newest feature would let users view a stream of status updates from their online connections. The WSJ’s sources said this may launch as soon as this week. Google eventually plans to incorporate YouTube and Picasa into the...
Pepsi chooses social media over Super Bowl: Is it working?
Back in December, Pepsi shocked news outlets by abandoning a 23-year tradition of placing Super Bowl ads in exchange for giving away over $20 million in a social media campaign. Voting has officially started for Pepsi’s “Refresh Everything” campaign, which rewards its virtual audience with between $5,000 and $250,000 for individuals,...