Mashable’s recent post, “The Next Food Network Star Could Come From YouTube” explains how producers of the show are asking contestant candidates to submit video entires via YouTube. The winning selection will be given the opportunity for a one-on-one interview with Food Network executives. This type of casting reflects the way YouTube and...

Foursquare, a wildly successful social media networking application, has unique benefits that set it apart from other location-based apps. Not only can users check-in at their favorite bar, restaurant, museum, etc., they can see who else has checked-in at the same location as well as surrounding locations. They can read tips left behind by those that previously...

Foursquare used to be just a child’s game for the playground. All one needed was a dodge ball and four people. Now the square has expanded globally and there is no longer a limit on how many people can play at one time. Foursquare has accelerated location-based applications. But is it more than just a social media network? Mashable’s article, “Is...

Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. These researchers asked a group of Gen Y’s if they notice ads at all when...

Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community.  Enjoy! The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the same thing. When we say...