Sep 7, 2010

Virgin America‘s marketing ploy recently reported on the SMS Blog went over wildly with social media users. Their two-for-one airline fare special combined with Loopt’s check-in promotion featuring a taco truck was the ideal sweet spot for success. Users could either check in at the Los Angeles or the San Francisco airport using Loopt Star and the...

Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe’s blog  “The Social Organization.” Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments & Trackbacks Tags/Ratings/Rankings Time spent on site Contributors Active...

Business Metrics: Hard Metrics vs Soft Metrics Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue...

Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the farm. Here are seven particular...

Charlene Li just released a study that correlates consumer brand engagement in social media and financial performance and the results tell a unique story. In a nutshell, the more “authentic” participation by a brand in social media, the higher their revenue gain. This is huge news, especially for brands who are struggling to get buy in from senior...