Aug 31, 2010

Virgin America has fully embraced social media and recognized the power it holds. It has used social media to share exciting news with followers while also interacting with their consumers. Their Twitter feed includes great fare updates and news about sponsored events. Even the band Filter’s Robert Patterson tweeted about their recent music festival...

Aug 27, 2010

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...

Aug 26, 2010

Social media started with connecting users through virtual networks. Now social media connects users via location. Location based apps have been on the rise lately, both in popularity as well as number of apps on the market. This latest fad in recording your location by “checking in” has taken a new turn: geocaching. With geocaching.com, there is a...

Aug 25, 2010

When Chase Carter, of the Oklahoma State University Alumni Association, began working for the Alumni Association as an intern two years ago, OSU’s social media presence was nearly non-existent.  Chase and a fellow intern used social media on a personal level and knew the majority of the student body did as well.  With the approval from the rest of the fairly...

Aug 16, 2010

Facebook emerged as a social media platform that connects people. Quickly, we began to see how powerful social media can be and businesses rapidly developed social media marketing plans. Now, Facebook serves more than just people. It serves businesses by providing them with an interactive platform where they can engage the audience in communication and...