Sep 7, 2010

Virgin America‘s marketing ploy recently reported on the SMS Blog went over wildly with social media users. Their two-for-one airline fare special combined with Loopt’s check-in promotion featuring a taco truck was the ideal sweet spot for success. Users could either check in at the Los Angeles or the San Francisco airport using Loopt Star and the...

Aug 27, 2010

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...

1. Relationship Building Social media platforms provide users with a quick and easy way to stay connected to those already in their network. We can easily write a quick wall post on an old college roommate’s Facebook or send a tweet at our followers on Twitter sharing our thoughts. We can easily feel connected to people we may not see every day, all by typing...

Miss today’s SXSW Social Media Marketing workshop?  No worries.  The Twittersphere’s got you covered.  The bolded tweets below came straight from those lucky enough to attend to the very popular presentation. Many thanks to SuziDafnis (where most of the below tweets came from), JohnBoyle, prwoman1, mksmither, and joshunfried for sharing their...

Here is Social Media Solutions’ Lauren Candito on Fox Orlando 35 News talking about how Facebook can enhance your...