Seth Godin wrote a great post a few days back, talking about a new way to approach every meeting and conference you attend.  His new mantra “Why am I here?” is explained below…. This is a simple mantra that is going to change the way you attend every meeting and every conference for the rest of your life. You probably don’t have to be there. No gun...

I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well.  Enjoy! A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom I thought were a fit, I would let them know about the...

Here is a great piece from the book, “The New Rules of Marketing and PR” by David Meerman Scott, where he uses an example to illustrate how using great content brands a resource and helps the organization succeed, achieve goals like adding revenue, gaining donations and generating sales. “The Concrete Network (www.concretenetwork.com) provides...