Sep 3, 2010

Facebook is concerned that a start-up social network for teachers with the word “book” in its title is infringing on its own trademarks, CNET reports. The company on Aug. 25 filed a complaint in a California district court against Teachbook, a networking site geared toward teachers. Claiming that Teachbook is “riding on the coattails of the fame and...

Aug 27, 2010

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...

1. Relationship Building Social media platforms provide users with a quick and easy way to stay connected to those already in their network. We can easily write a quick wall post on an old college roommate’s Facebook or send a tweet at our followers on Twitter sharing our thoughts. We can easily feel connected to people we may not see every day, all by typing...

Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. These researchers asked a group of Gen Y’s if they notice ads at all when...

Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community.  Enjoy! The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the same thing. When we say...