Mashable’s recent post, “The Next Food Network Star Could Come From YouTube” explains how producers of the show are asking contestant candidates to submit video entires via YouTube. The winning selection will be given the opportunity for a one-on-one interview with Food Network executives. This type of casting reflects the way YouTube and...
How to Reach Gen Y on Social Networks
Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. These researchers asked a group of Gen Y’s if they notice ads at all when...
Audience or Community?
Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community. Enjoy! The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the same thing. When we say...
Realtors Encouraged to Join the Social Networking Conversation
Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry. Enjoy! Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to only 8 percent in 2001. I’m sure...
19 Presence Management Chores You COULD Do Every Day
Here is a great post from Chris Brogan, listing 19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the farm. Here are seven particular...