The first three months of the year bring some big television moments – the Grammys, Super Bowl, newest season of American Idol, the 2010 Olympics, and the Oscars. After speculation that social media helped draw a larger audience for the Grammys and the record-breaking audience for the Super Bowl, a social media battle has broken out between Twitter and...
Pepsi chooses social media over Super Bowl: Is it working?
Back in December, Pepsi shocked news outlets by abandoning a 23-year tradition of placing Super Bowl ads in exchange for giving away over $20 million in a social media campaign. Voting has officially started for Pepsi’s “Refresh Everything” campaign, which rewards its virtual audience with between $5,000 and $250,000 for individuals,...