Sep 8, 2010

UNTIL just a few years ago, looking for a job was a relatively straightforward process. Write a résumé. Scour job sites or the classifieds. Submit an application for listings that seem appropriate. Reach out to recruiters. Then, wait. “It doesn’t work that way at all anymore,” said Nancy Halverson, senior vice president for learning and talent...

Aug 31, 2010

Virgin America has fully embraced social media and recognized the power it holds. It has used social media to share exciting news with followers while also interacting with their consumers. Their Twitter feed includes great fare updates and news about sponsored events. Even the band Filter’s Robert Patterson tweeted about their recent music festival...

Aug 27, 2010

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...

Aug 25, 2010

When Chase Carter, of the Oklahoma State University Alumni Association, began working for the Alumni Association as an intern two years ago, OSU’s social media presence was nearly non-existent.  Chase and a fellow intern used social media on a personal level and knew the majority of the student body did as well.  With the approval from the rest of the fairly...

Aug 13, 2010

A friend of mine attended a social media seminar while interning at the FBI this summer. Well, being the FBI, naturally this included security concerns especially since social media‘s penchant for location check-in’s and linking multiple accounts with sensitive data can lead to trouble. With everything I’ve seen with social media, one site had...