The world of social media has fascinated me since the days of Xanga and Myspace—back when Myspace was cool. In 2004, my fascination only grew stronger with the launch of the platform of all platforms—Facebook. In the years since, grandparents began tweeting; Jesse Eisenberg’s portrayal of Mark Zuckerberg earned him an Oscar nomination; and Rebecca Black became famous on YouTube with a song glorifying one day of the week.
Three months ago, I stepped through the doors of Social Media Solutions, LLC to begin my graduate internship. After years of undergraduate and graduate coursework in business and technology, I knew there would be more than blogging, commenting, and retweeting; however, at that time, I did not realize just how much an internship with Social Media Solutions, LLC would benefit me.
Digital and social media marketing could once be perceived as something only beneficial when marketing to the younger and more technologically advanced demographics; however, that is no longer even debatable. The rapid growth of internet, and more specifically social media, use with American adults is a testament to the fact that online marketing is no longer an option, but a requirement. During my time at Social Media Solutions, LLC, I have watched the development of a social media platform; the completion of an industry book; and helped maintain the online presence of various clients.
Lauren Candito and Michelle Wilson took time out of their busy days to introduce me to the latest online brand management and analytical software—strengthening my skills in search engine optimization and market analysis. Working with them, I have developed a deeper understanding of social media marketing, and marketing in general.
As my graduation day approaches and I depart central Florida, I will leave knowing that this internship has made me stronger in all areas of technology and brand development. I wish Social Media Solutions, LLC the very best and encourage all business owners and managers to network with this company—take advantage of social media’s ability to enhance your brand.
– Jonathan Casella
