Have you ever heard the saying, “you don’t know what you don’t know”?
Unfortunately many clients only perceive a limited area within their organization that needs help and guidance with social media when, in actuality, the problems and opportunities are more substantial. By not crafting your social media strategy in a thorough and holistic manner, they often miss key components that, even if they seem minor, can spell the difference between success or failure of their campaign.
Social Media Solutions is designed to operate as the social media marketing arm of your business. We have a straightforward approach and a simple process that business owners find refreshing. Our team is long on experience and short on ego – our goal is to generate the best results from your marketing dollars.
There are 4 Phases to our Social Media Planning Process:
1. Listening & Internal Dialoguing
In this first phase, we will meet with key stakeholders in your organization to assess your business goals, challenges and competition to understand the results that are important to you, like Facebook “likes”, Twitter followers, profile friends, link clicks, new leads, web site traffic. Our team of social media experts will also complete a thorough analysis of your industry, & your organizations current social media presence and brand reputation.
2. Strategy Development
Once all necessary research has been completed, our team of social media experts will then begin to build a customized social media strategy for your business. We make recommendations based on clear customer data & industry best practices. We stay on top of your competition, new emerging technologies, & industry trends, to provide strategic recommendation.
3. Implementation
Once your social media strategy has been fully developed and approved, Social Media Solutions will then begin implementing the strategy according to the Strategic Roadmap & Detailed Content Calendar.
4. Promote, Observe, and Adjust
SMS prides itself in creating social media strategies that deliver clear, measurable, and often remarkable results — some of our clients have seen a 50% – 550%+ improvement in their business results. We are able to achieve these results by constantly analyzing key performance indicators (KPIs) for our social media strategy, and adjusting the strategy as necessary.
