Buyers and sellers can use the internet to look at listings and learn more about areas anywhere in the world. Gone are the days where one had to get in the car, use a map, and drive to see a place they might like. Now they can look online and drive to see a place they already know they like.
According to the 2009 National Association of REALTORS Profile of Home Buyers and Sellers, 90% of all buyers today use the Internet to search for homes.
Social media marketing is rapidly gaining popularity, and it is most successful when real estate agents use it to build relationships while providing great information to the community.
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