Social media has revolutionized the way millions of individuals communicate worldwide. From Facebook to YouTube to Flickr, over 80% of Americans use social media on a regular basis. Social media’s wide impact extends from social connections to professional relationships to enthusiastic brand evangelists and beyond.
The higher education industry is increasingly using social media in innovative and interesting ways. This book focuses on how higher education institutions are leveraging social media to better serve their constituents as well as achieve their own internal goals while maintaining or improving their standards and brand reputation.
Rising Tides: Social Media Marketing for Colleges & Universities
We have spent the past 18 months working with colleges & universities across the country, and along the way, we have heard a lot of amazing stories, and important lessons worth sharing. So we did!
We decided to write the ultimate social media guide for colleges & universities, full of case studies & 1on1 interviews with key university faculty & staff. We finished the book with our best practices & a step-by-step guide to crafting your social strategy & building your college/university’s social media presence.
In Rising Tides: Social Media Marketing for Colleges & Universities, authors Lauren Candito and Paul Lewis provide valuable insight, case studies, and tools to help you discover how your college, university, or higher education institution can capitalize on unique and effective opportunities within the social sphere. From marketers and alumni relations team members to university brand ambassadors and admission departments, Social Marketing for Colleges and Universities is the go-to guide for anyone and everyone interested in what social media means for higher education.
Introducing a NEW Community for Social Media & Higher Education
Along with our book, we’re launching a new site for higher education professionals, and we’d love to have you join us! SM4EDU is an online resource where you can connect with others interested in using social media to promote their college, share experiences, learn from others successes and failures, and gain a better understanding of how to make social media work for you.
To join, simply visit http://sm4edu.ning.com, create an account, and get started by posting to the discussion board, reading the University of Alabama Case Study, or inviting other social media professionals from your school to join the site.
We look forward to connecting with you!
