Lauren Candito

Co-founder of Social Media Solutions LLC

Author of Rising Tides: Social Media Marketing for Colleges & Universities

Bio

Lauren Candito Shipes, innovative social media marketer and cofounder of Social Media Solutions, translates expertise and enthusiasm into smart, creative social media campaigns that complement traditional marketing efforts and provide measurable results.

Lauren has numerous years of experience working for global corporations, intimate interactive agencies, and small business ventures. She understands the unique needs of clients across a wide variety industries and business life cycles. She is a frequent guest expert on Fox Orlando where she bridges the gap between what consumers want to know about social media and what businesses need to pay attention to and understand.

As an advocate for all things social media, Lauren adopts a presentation style that reflects the same elements that make her campaigns so successful – engaging, dynamic, and relevant content. Lauren tells a story that her audience wants to be a part of. As she weaves humor, valuable insight, and personal experience into her speaking engagements, her enthusiasm and passion for social media become contagious.

Whether they are school administrators, politicians, technologists, marketers, realtors, students, entrepreneurs, or any of the many other groups Lauren has presented to—each audience walks away more confident and excited about the next page in their social media story.

Lauren is available for speaking engagements for various audience sizes. She has experience speaking for Sloan-C and many other notable events. Read below for example topics, or contact us if you’d like to cover an area that is not listed.

Speaking Topics

• Social Media 101
• The New Rules of Marketing & PR
• Public Relations in a Social World
• Social Media Crisis Management
• Building Community Evangelists: How to Create Customers, Who Create Customers
• The Do’s and Don’ts of Social Media
• Using Facebook for Business
• Social Media & Community: Developing and Managing Strategies for Online Outreach
• Social Communication: Beyond Branding