When developing a social media marketing campaign, companies all too often overlook the importance of developing a internal social media communications strategy, to communicate the new marketing changes & initiatives to their employees.
“Companies have existing communications policies,” explains Scott Monty, head of social media at Ford Motor Company, “directives that spell out the company’s expectation when employees use the phone or email.” Since the conversation has moved to the Web, “it’s important for organizations large and small to acknowledge that and extend their existing communications policies to include online sites.”
Social Media Solutions can not only develop a customized Social Media Communication Plan for your organization, but we can also work with your Management Team to train & educate your employees on appropriate social media communication & escalation procedures.