Social Media is an evolutionary development that has transformed the way that individuals, organizations and political campaigns are able to communicate. The 2008 US elections were a defining moment for the use of social media in politics. As opposed to previous decades where the primary methods of human contact included in-person dialogue, phone calls, and (in recent years) email, individuals are now able to connect with one another in a viral way.
The world has seen a U.S. President underdog nominee overtake the competition and ultimately win the Presidency by utilizing these new media channels, and now everybody wants to learn how to use social media to boost the success of their campaign.
What must be remembered, however, is that candidates need platforms, personalities, financing, timing, and hard work to pull off a successful run, and in the end, a campaign is a campaign, and new media tools are just that – tools. Tools that if used properly, can provide a candidate with a formidable weapon in their arsenal, but if used incorrectly, they can create a crisis for a candidate’s campaign within minutes of posting.
Fail or succeed, the choice belongs to the campaign teams who are devising their candidate’s strategy. With proper planning & education, social media can be one of the most powerful campaign tools a candidate has. What will your choice be?
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