Have you ever heard the saying, “you don’t know what you don’t know”? Unfortunately many clients only perceive a limited area within their organization that needs help and guidance with social media when, in actuality, the problems and opportunities are more substantial. By not crafting your social media strategy in a thorough and holistic manner, they often miss key components that, even if they seem minor, can spell the difference between success or failure of your campaign.
For organizations that want to develop a solid social media strategy using our rigorous & established process, we highly recommend our Social Media Strategy Discovery Process. At the end of this process you will have a detailed social media strategy tailored to the unique needs of your organization. We can also provide you with an option for us to either completely manage or assist you in managing the strategy. Our Strategy Management program can be designed to incorporate knowledge transfer to your team so that our involvement can be steadily ramped down over time.
1.) Social Media Strategy Discovery Process
Any successful social media campaign must begin with a carefully constructed, comprehensive long-term plan. Social Media Solutions recommends engaging in our Social Media Campaign Discovery Process to lay out a detailed, social media strategy before beginning your campaign to ensure success and reach your new marketing goals. Common deliverables include:
- Stakeholder and/or Constituent Interviews
- Target Market Analysis
- Keyword Research & Identification of Online Target Communities
- Analysis of Your Current Web & Social Media Footprint .
- Competitive & Industry Analysis
Once all necessary research has been completed, our team of social media experts will then begin to build a customized social media strategy for your business. Key elements include:
- Matching of Client Needs & Social Media Platforms
- Determination of Critical Metrics & Measurements of Success
- Development of a 12 Month Social Media Roadmap
- Creation of a Four to Six (4-6) Month Suggested Content Calendar
2.) Strategy Management
Many social media campaigns transcend across department channels such as marketing, public relations and sometimes even customer service depending on the goals of the campaign. To effectively manage these needs, a social media agency must essentially be an extension of the client, involved with various communication channels within the client’s organization in order to communicate the right content at the right time.
Once your social media strategy has been fully developed and approved, Social Media Solutions will then begin implementing the strategy according to the Strategic Roadmap & Detailed Content Calendar. One the implementation is complete, Social Media Solutions will work as an extension of your marketing team to continue to manage the strategy and report back on key metrics and campaign measurements. As part of the management process, Social Media Solutions will deliver Monthly Campaign Reports detailing key campaign metrics, brand “chatter,” and customer engagement